I am an eBiz Junkie! I love to read sales pages for every info product, business-in-a-box and “secret strategy” out there. There is something invigorating about seeing ideas and methods that are different and exciting. I love to glean bits of language and color that can make my own marketing pieces more effective.
The closer I come to buying a product, knowing what I do about influence psychology, the better I know the copy and layout are. That’s what I want to mimic on my sites. Am I one of the dreaded tire-kickers? Sometimes. I don’t buy and return but I study and take information away without paying, except for my time.
Here is a link to a blog post, Parrot Secrets, of I. Cringely (Robert X. Cringely), a renowned tech guru. Funny how he starts out the post bashing marketers who recycle material but then does the same himself. (I have seen this model a dozen times or more. However, to his credit he is not selling anything, as far as I know.)
There are only so many ways to do anything and all the rest is just a variation on the theme using different language and styles. But the point of Cringely’s post is – this stuff works. And, if you are actually providing something of value, why not make a boat-load of cash at the same time.
